May 2nd is National Baby Day

Celebrating the tiniest humans who bring the biggest joy!

National Baby Day Giveaway

We’re giving one lucky winner a $200 Jool Baby Gift Card and Nova Nature Swing to celebrate the little moments that make parenting magical.

Check us out on Instagram for more details.

Giveaway Runs May 2nd - May 8th.

Enter giveaway
  • Nova Signature baby swing with canopy and toy bar

    Baby Favorites

    Parent-loved, baby-approved.

    Shop Now 
  • Make Bath Time Magical

    Turn tub time into giggle time

    Shop Now 
  • Nursery Must-Haves

    Cozy comforts for baby’s first space

    Shop Now 
  • Babyproof with Confidence

    Little explorers meet big peace of mind

    Shop Now 

New Arrivals

Designed with love, made with care.

Introducing our latest collection of high-quality baby essentials

Shop Now

Baby Products That Fit Your Life

We design our products for you, with features that make your life easier and a look that fits your lifestyle.