Guiding Parents. Creating Memories.
At Jool Baby, we’re parents first — and we know just how overwhelming early parenthood can be. That’s why we set out to create products that bring peace of mind to everyday moments.
Founded by Judah Bergman after the birth of his first child, Jool Baby started with one mission: to make safety simple. What began with a single childproofing product has grown into a full line of parenting essentials trusted by millions of families.
From our award-winning potty training solutions to our thoughtfully designed swings, baby-proofing tools, and bath time favorites, every Jool Baby product is built to make life easier — without sacrificing style or safety.
What We Stand For
Innovation – Every product is born from a real parenting need
Support Without Judgment – We're here to help, not to tell you how to parent
Accessibility – Our products are affordable, beautifully functional, and available where parents shop
Our promise to you
We design products that are:
Safe for your little one, tested to the highest standards
Simple to use, so you can spend less time stressing and more time enjoying
Smart in both function and design, fitting beautifully into your home and your life