When you become a parent, your entire world shifts. Suddenly, every decision feels bigger, every choice more important, and above all else, keeping your child safe becomes your top priority. That was the reality for Judah Bergman, a new dad who quickly realized that the baby products on the market weren't living up to what parents actually needed.
Judah's solution? Build something better himself. And with that, Jool Baby was born.
It All Started with Safety
Like many new parents, Judah began babyproofing his home soon after his first child started crawling. But as he researched safety products, he ran into a problem: many were bulky, difficult to install, or simply didn't work as well as they promised. Some were even an eyesore in the home he'd worked hard to make feel put-together.
That frustration became inspiration. Judah set out to build a product that combined safety, simplicity, and style — something that actually worked the way parents needed it to, without turning their home into a maze of plastic and Velcro.
The very first Jool Baby product was a set of adhesive cabinet locks with a magnetic key, designed to keep little ones away from dangerous household items while still giving parents quick, one-handed access. With a sleek, nearly invisible design and no drilling required, they quickly became a go-to for families looking for a smarter way to childproof their homes.
Growing Beyond the First Product
From that single product, Jool Baby has grown into a full line of thoughtfully designed baby and toddler essentials — from potty training gear like folding potty seats and step ladders, to baby swings, diapering and bath products, to the childproofing essentials the brand was built on.
Today, Jool Baby products are sold through major retailers including Target, Walmart, and Amazon, and the brand returns each year to the ABC Kids Expo — the juvenile products industry's biggest trade show — to introduce new solutions to the challenges real parents are still facing. Reflecting on that growth, Judah put it simply: "how far we've come and how much further we want to go."
Every product is still created with the same goal Judah had from the beginning: help parents feel confident their children are safe, while making daily routines easier and a little more enjoyable.
A Brand Built by Parents, for Parents
What makes Jool Baby different isn't just the products — it's the purpose behind them. Judah knows firsthand the worries and challenges that come with raising kids, and that perspective shapes every product decision, down to the smallest details.
That parent-first mindset extends beyond the original childproofing line, too. When Jool Baby's potty training products were featured in a 2025 resource supporting families of children with disabilities, Judah spoke to the same mission that started the company in the first place, saying every family deserves products that make important milestones more manageable and dignified.
Jool Baby's designs are simple to use, stylish enough to fit into any home, and — as a Baby Safety Alliance Ambassador with Baby Safety Alliance Certified products — built to hold up to real, independent safety testing, not just good intentions.
Looking Ahead
Today, Jool Baby is trusted by families across the country, with recognition from Good Housekeeping, NAPPA, and Best of the Bump along the way. But the mission hasn't changed. Each new product still begins with the same question Judah asked as a first-time dad: how can parenting be made safer and easier, without asking families to compromise on style or sanity?
Because at Jool Baby, the belief is simple: when parents have peace of mind, families can focus on what really matters — watching their little ones grow.
Shop Jool Baby favorites today and see why thousands of parents trust us as their partner in parenting.